The story

Google announced it will unveil its Pixel 11 lineup at an Aug. 12 event in New York City at 6 p.m. ET. According to leaked European pricing from French site Dealabs, the base Pixel 11 will eliminate the 128GB storage option and start at 999 euros for 256GB, up from 899 euros for the 128GB Pixel 10. The Pixel 11 Pro will start at 1,199 euros, compared to 1,099 euros for the Pixel 10 Pro's 128GB model. The Pixel 11 Pro XL and Pixel 11 Pro Fold may see 100 euro increases across all storage tiers. When comparing the same 256GB configurations, there is no price change between the Pixel 10 and Pixel 11 base and Pro models.

The pricing strategy mirrors Samsung's approach with the Galaxy S26 earlier this year, which removed the 128GB option and effectively raised the entry price by $100 compared to the Galaxy S25. Device makers are contending with a global memory and storage shortage due to increased demand from AI companies. Apple now offers only 256GB and 512GB options on the base iPhone 17, and Samsung offers similar configurations for the base Galaxy S26.

The Pixel Watch 5 may also see price increases, with the 41mm Bluetooth and Wi-Fi model potentially starting at $399, a $50 jump from the $349 Pixel Watch 4. The 45mm model is rumored to cost $429 with Wi-Fi only. Leaked color names for the Pixel 11 include Light Sterling, Midnight Haze, Fuschia, and Moss for the base model. Google held prices flat from the Pixel 9 to Pixel 10.